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Nov 28
Gmail Purge on December 1: What Insurance Agents Need to Know

​As you may have heard, Google is set to delete inactive Gmail accounts on December 1, 2023. This includes accounts that have not been accessed for two years or more.

What does this mean for insurance agents?

It is important to make sure that you are accessing your Gmail account regularly to avoid it being deleted. If you use Gmail for your insurance business, you should also make sure that your clients are aware of this policy and that they are accessing their accounts regularly.

How to keep your Gmail account active

There are a few things you can do to keep your Gmail account active:

  • Log in to your Gmail account at least once every two years.
  • Send and receive emails regularly.
  • Use Gmail for other Google services, such as Google Drive or Google Calendar.

What if my Gmail account is deleted?

If your Gmail account is deleted, you will lose access to all of your emails, contacts, and other data. You will also not be able to use your Gmail account to sign in to other Google services.

To recover a deleted Gmail account, you will need to go through Google's account recovery process. This process can be difficult, and there is no guarantee that you will be able to recover your account.

What should insurance agents do to protect themselves?

There are a few things insurance agents can do to protect themselves from having their Gmail accounts deleted:

  • Make sure that you are accessing your Gmail account regularly.
  • Encourage your clients to access their Gmail accounts regularly.
  • Back up your Gmail data regularly.
  • Use a password manager to create and store strong passwords for your Gmail account.

Additional tips

  • If you have multiple Gmail accounts, make sure that you are actively using all of them.
  • If you are not sure whether you have accessed your Gmail account in the past two years, you can check your account activity log.
  • If you are concerned about losing access to your Gmail account, you can export your Gmail data to a file.

The Gmail purge on December 1 is a reminder of the importance of keeping your online accounts active and secure. By following the tips in this blog post, you can help protect your insurance business from data loss.

Remember, prevention is always better than cure.

In addition to the tips mentioned in this blog post, insurance agents should also consider using a business email solution that is specifically designed for the insurance industry, such as Levitate. These solutions often have additional security features that can help protect your data, such as two-factor authentication and data encryption.​


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