The best days to send:
Tuesdays, Thursdays, and Wednesdays are considered the best days to send emails to your subscribers. Most studies recommend against sending emails on Mondays and for very obvious reasons. The weekend is over, people are bummed out about going back to work, and they probably have an inbox full of spam messages they received during the past couple of days. So, the first thing they will probably do is delete some of those emails. While the weekdays generally have low open rates, a few studies pointed out that you can actually get more people to read your emails during Sundays and Saturdays. That may be because these days have a low volume of emails as most marketers avoid sending over the weekend.
The best time:
Most studies concluded that open rates start to climb around 10 am. People get to their offices at around 9-9:30 am, drink their coffee, talk with colleagues and then open their emails. Open rates peak from 2-5 pm in the afternoon. Check out the chart below for more info.
How to know things are working:
As a rule of thumb, you should pay special attention to the click-through rate (CTR,) click-to-open rate (CTOR,) and the open rate.
- Click-Through Rate: The click-through-rate shows you the people who have actually clicked on a link or image in an email. It’s a good indicator of the quality of the content and whether you are pushing the right buttons to get your audience interested in your offers.
- Click-to-Open Rate: This number reflects the people that opened your email and the ones that clicked on a link. This information is vital as it can help you determine what type of content your audience is interested in and what you should focus on. If you want to find out your CTOR, then you should divide the CTR by the open rate and then multiply it by 100%.
- Open Rate: As the name suggests, this number shows how many of your subscribers are opening your emails.
Get your creative juices flowing with subject lines.
So obviously, no one is going to know what’s in your emails, unless they open them. The only way they’ll open them, is if the subject line is engaging. So how can you turn a few simple words into an irresistible hook?
Keep it short:
Subscribers get to see about 60 characters of your subject line if they are using a desktop computer and only 30 if they are viewing the email from their mobile device. That means that there is no room for beating around the bush. Place the most important information at the beginning of the subject line. Tell your audience from the beginning why they should open the email and what they can expect to get.
There are two reasons why keywords can help you write better subject lines. They inform your audience about the content of the email and it makes it easier for you to manage your campaigns.
Think about the last time you read a book and the author left you hanging at the end of the chapter. Were you able to close the book and go to sleep as planned? Probably not. That’s the power of a cliffhanger: it makes your audience curious by giving them enough information to make them interested, but not enough to get the full picture.
One study showed that stats and numbers can help you increase your open rate. That’s because unlike vague promises, numbers are concrete. “Save 15%” is more palpable than “You Will Save Money.” Moreover, sometimes stats can be surprising and shocking and may make people open the email just to confirm them.
This is the key to the hearts of your customers. It shows that you don’t see them as nameless walking wallets, but as individuals with specific needs and wants. Using the recipient’s name or company name is perhaps one of the easiest ways to get them to open your email. For example, you could write “Jane, don’t miss the 20% discount on our sunglasses.
It’s 2021 and emojis are here to stay. Some reports claim that businesses who use emojis in their email subject line are seeing a 56% increase in open rates. Would it work for you? Well, there is only one way to find out.
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