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Jul 13
Liberty Mutual Finds that ‘Digital Adoption Leads to Faster Growth’


IIAN’s Industry Partner Liberty Mutual assists independent agents by sharing strategies to effectively use digital tools for their agency. A recent study shows that agencies must adopt digital ways of doing business in order to thrive in the future. 

Liberty Mutual Safeco Insurance and Liberty Mutual published research on the state of digital transformation in the independent agent channel. 

According to the research report, agencies that were high digital adopters grew revenue 60% faster than low digital adopters. 

Providing a great digital experience can help drive sales, streamline agency operations, save time and money, make strategic business decisions and more. 

Check out the interactive research report to unlock the power of digital tools for your agency! There’s even a quick assessment to learn where your agency’s digital presence stands, resulting in personalized recommendations and resources to point your agency toward the next step.  

Liberty Mutual shares five ways digital tools can benefit independent agents, with insight from four agents who have blazed paths to digital success. 

Liberty Mutual is on track to become the second largest independent agency carrier in the U.S. This is a result of an agreement to buy State Auto, a regional insurance company based in Ohio.  

The acquisition is expected to make Liberty Mutual the Liberty Mutual will add $2.3 billion in premium and State Auto's network of approximately 3,400 independent agencies across 33 states.  

Learn more about Liberty Mutual by visiting their Partner Directory​ page.  


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